The NGO CCR is a national Coalition of NGOs and Civil Society Organizations whose broad goal is to entrench child rights programming in all development processes in Malawi anchored under the four fundamental principles of the rights of the Child: Non-discrimination; The best interest of the child; Right to life, survival and development; and Participation within the evolving capacities of the Child. It was founded in 2010 by various sectorial civil society networks in Malawi.